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Social Media Calendar Template

Built for a small social team planning campaign posts across several platforms. Campaign posts can drift apart when the publish date, creative format, hook and owner are scattered across chat threads.

What is inside the free file

The workbook includes these working columns: Campaign, Platform, Publish date, Asset, Hook, Owner and Status. The example rows are part of the download, so you can see what belongs in each field before replacing them with your own information.

Use it for a real planning session

Create one row for each platform post, name the campaign consistently, choose a publish date and identify the asset before drafting. Write the hook in the same row so the designer and writer are working from one promise. Add an owner and update the state when the post moves into review or scheduling.

The launch-week rows use an Instagram carousel, LinkedIn document post and Pinterest pin on consecutive dates, while later rows cover customer proof and education.

When the paid workbook helps

The $19 workbook generates four platform rows from each campaign and totals publishing and performance numbers automatically. The free file remains useful on its own; upgrade only when the connected totals or the broader plan will save you manual work.

Price, delivery and refunds

The paid workbook costs $19 as a one-time purchase. After successful payment, the ZIP is available for immediate download. It works in Excel and Google Sheets. You may request a full refund within 7 calendar days after purchase, including after downloading or opening the file. Email help@eusad.com with your order number; the full approved amount returns to the original payment method, subject to your bank’s timing. Verified delivery failures and duplicate charges are reviewed after seven days.